Astrid & Miyu
HOAM Store, Carnaby, London.
The new HOAM (House of Astrid & Miyu) store opened this August just off the iconic Carnaby Street in central London. A beautifully designed retail space with no detail forgotten about! Their plant wish list was strong with species such as Strelitzia (Bird of Paradise), Peperomia and Pothos (Devil’s Ivy) being staples in all of their other shop locations.
This space lends itself well to indoor planting as it has big windows on two sides of each of the floors allowing lots of natural light in and has lots of interesting architectural features such as ledges and coves which provided great opportunities for plant displays. With trialing plants sitting amongst the product and extra large floor standing plants taking centre stage as window displays or pops of green throughout the shop; this boutique style store shuld be firmly on your ‘places to visit’ list - It even has a cafe upstairs so that you can enjoy the space for even longer.
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If you are designing a shop space like Astrid & Miyu, or your existing store needs indoor plants to bring it to life; get in touch with me below!