Drake’s
Savile Row, London.
When I was asked to visit the Drake’s store on Savile Row to talk plants, I knew it would be botanical love at first sight. Founded in 1977 (my favourite style decade) in East London; Drake’s really speaks to me as a brand. Their elegant aesthetic and playful take on traditional garments is right up my street and their London store interior has me feeling right at home. Lots of natural light, pops of colour, beautiful art, stylish furniture and just look at those retro speakers!
Some of you might not know that my career roots lie in retail, menswear and tailoring with my first job in London being for Mr.Start in Shoreditch; so adding Drake’s to my client list is special. Gone are the days when I wear a suit to work; but now I can admire them every week when I visit this wonderful space to care for this indoor garden.
Working in this beautiful store has reminded me of all the things I love about quality menswear and retail shop design in particular. Today, houseplants play a very important role in creating welcoming retail spaces as customers want to feel at home to fully buy into a brand. The first phase of greening up the Drake’s store has so far been a delight. I have inherited some established plant specimens including Kentia Palms, Spathiphyllums, Aglaonema and a large Ficus tree; which I am excited to take under my wing as their new guardian. The new plants that I’ve added already look right at home in their playful painted pots with Monstera, Philodendrons and Zamioculcas looking right at home.
If you love beautiful interiors, menswear and of course plants; be sure to visit the store. Stay tuned for more indoor plant action from 9 Savile Row on my Instagram (I’ve always wanted to say that!)
Client Interview:
Pascal Hunt: Global Retail Operations Manager - Drake’s
Why are plants important for you and your team in the Drake’s store?
Plants play a crucial role in our shop by elevating the look and feel of the space. They complement our brand's aesthetic and add a refreshing, modern element that enhances the overall experience for both our team and clients.
What has the plant installation brought to your store?
As a luxury menswear brand, it's essential that our shop looks impeccable at all times, and the plant installation has been a key part of maintaining that high standard. The plants add an extra layer of sophistication and elegance to the space, helping to create a welcoming environment for customers.
How have your team & clients responded to the plants in your space?
Our team and clients have responded very positively to the plants. Clients frequently mention how they add to the overall atmosphere and visual appeal of the shop. The team also appreciates how the plants contribute to the vibrant, and exciting appearance of the space.
What is Drake’s favourite element of the plant installation?
We love how the plant installation seamlessly integrates with the design of our shop. The choice of plants perfectly complements our brand style, with larger statement displays adding boldness and character, whilst the smaller plants bring texture and warmth throughout the space.
Why did you choose to work with Plants By There on this project?
We chose Plants By There because of their expertise in creating plant installations that elevate a space. Their ability to select plants that perfectly match our brand’s aesthetic, combined with their attention to care and detail made them the perfect fit for this project. James's previous accolades at RHS Chelsea Flower Show was also a big draw as it signifies the quality of his work.
How would you describe your overall experience with our plant installation and care service?
Our experience has been excellent. James has provided several thoughtful and well-executed installations that complements our space beautifully. His ongoing care ensures the plants remain healthy and visually impactful, contributing to the overall atmosphere of the shop. James is also great at being proactive - suggesting improvements that can be made to further enhance the look and feel of the shop.
We highly recommend Plants By There to anyone looking to enhance their space with a thoughtfully curated plant installation. Their expertise has significantly improved the aesthetic and energy of our shop, and we are delighted with the results.
Contact Me:
If you’re looking to enhance your customer’s experience in store with plants like Drake’s have, get in touch with me below!