In-Tray Plants
Indoor Garden Design
At the start of the first pandemic lockdown in 2020 I realised and launched In-Tray Plants - an online retail brand for commercial plantscapers Indoor Garden Design.
This grass roots project soon became my everyday and became recognised as a contemporary and creative houseplant retailer emerging from London. From developing the brand look, language and core values, to creating content, collateral, product and most importantly, a customer base in a saturated market; it's safe to say that my role spanned all departments. With creative at the centre of all I do, In-Tray Plants allowed me to explore new ways of retailing houseplants whilst delivering quality, edited product ranges, impeccable service and maintaining a fresh and current brand image.
The In-Tray Plants journey saw pop-up shops, plant markets, digital workshops and events, brand collaborations and much more, all whilst supporting other independent makers and retailers. The brand unfortunately closed in 2021 due to events outside my control, but its ethos lives on in my current work.
